Digital technologies have changed the way we work, live and communicate. We know this huge shift can pose challenges for your current role. We know that advancing and progressing your future career is important to you. Develop a detailed understanding of key social media specialisms including content marketing, and platforms on which you can promote your content.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Certified Digital Marketing Specialist – Social carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.
The certification will provide you with a high-quality, transferable qualification that is developed and validated by the digital industry, and recognised and respected worldwide. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
The cost includes all course materials and the examination fee (first attempt only).
The Certified Digital Marketing Specialist in Social Media Marketing focuses on the on the planning, implementation and measurement of your social media strategy.
There are ten modules in the course:
- Social Research
- Content Creation
- Content Outreach
- Social Apps
- Social Video
- Marketing Automation
- Strategy & Planning
The Certified Digital Marketing Specialist in Social Media Marketing is suitable for people who are responsible for the planning, execution and management of social media campaigns. Social media specialist, enthusiasts, executives or anyone who would like to enhance their digital marketing knowledge base in this area would excel on this course.
You may be a business owner looking to take your online marketing to the next level or you may be someone looking for a change of career. The only prerequisite is that you have in an interest in a social media marketing career.
This specialist diploma is suitable for any level of skills or experience and is designed to prepare you to engage specifically with social media marketing within an overall digital marketing domain.
Upon successful completion of the course, you will become a Certified Digital Marketing Specialist – Social Professional.
- The Certified Digital Marketing Specialist – Social Professional course is approximately 30 hours of digital marketing course content.
- The Certified Digital Marketing Specialist – Social Professional course is delivered online. So you can access your digital marketing course content anywhere and anytime you want.
- You are provided with a maximum of 10 weeks to complete all the modules.
Note: You have 24 weeks from your course end date to take your exam. Please note this date cannot be extended.
On becoming a Certified Digital Marketing Specialist Social Professional, you will be able to:
- Apply the knowledge you learn about the latest current trends and best practices in social media marketing into your everyday life
- Produce innovative and creative social media strategies
- Boost brand awareness with content that makes your users want to share
- Tweet and pin your path to social media success
- Efficiently and effectively analyse campaign results
- Be on track to exceed your sales targets and advance your career with the latest social media marketing techniques
- The examination for professional certification is a 3-hour computer-based test consisting of closed-ended questions in the following format: multiple choice, image-based multiple choice, true/false, “drag and drop” (matching) and “hot spot” questions.
- The exam is split into three sections; candidates need to achieve a minimum of 60% to pass the exam.
- Each examination contains approximately 200 questions.
- All Digital Marketing Institute examinations are delivered through PeopleCert’s Online Proctoring system, allowing you to take the exam at your convenience in the comfort or your home or workplace.
- You have 24 weeks from your course end date to take your exam. Please note this date cannot be extended.
Note: our team will explain the options and process in detail with you.
This course has no prerequisites, however it is categorised as a Specialised Level course by the Digital Marketing Insititute. Although anyone can take this course it is recommended that you have some exposure to the core principles of digital marketing.