Certified Digital Marketing Specialist - Search

Certified Digital Marketing
Specialist - Search

Ideal for professionals who wish to understand key search marketing campaign metrics, analysis and optimization, this certification will help you increase conversions and generate insightful reports. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is informed by experts and offers the opportunity to gain a globally recognized professional certification. Covered within this certification are specialized modules including SEO setup, SEO content, paid search, video advertising, analytics and much more.

Entry Level

Delivery

Online / Class

Duration

30 Hours

Assessment

Certification Exam 3HR

This course is validated by the Digital Marketing Institutes Industry Advisory Council

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Certified Digital Marketing Specialist - Search

Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.
This specialised SEO course is a professional diploma delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.

The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Certified Digital Marketing Specialist – Search carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers. The certification will provide you with a high-quality, transferable qualification that is developed and validated by the digital industry, and recognised and respected worldwide. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.

The cost includes all course materials and the examination fee (first attempt only).

Why should I earn this certification?

As an in-demand digital marketing discipline, this certification will provide you with the latest techniques and tools to improve your search marketing and lead generation efforts. Through dynamic lectures and case studies, you will possess the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques.

What will I achieve?

Upon successful completion of a computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you stand out from the crowd as a search-marketing specialist.
Certified professionals will gain the knowledge and skills needed to plan and implement search-marketing campaigns for companies of any size. An internationally recognized certified professional badge will also be available for you to promote on your LinkedIn profile.

Entry Requirements

This course has no prerequisites and however it is categorised as Specialised Level course by the Digital Marketing Institute. Although anyone can take this course it is recommended that you have some exposure to the core principles of digital marketing.

Course Fees

Depending on the method you choose to take this course the fees will differ. Find your preferred method and cost on the Product Page or select the “BOOK COURSE” button.

Exam

Course Duration

Learning Outcomes

On becoming a Certified Digital Marketing Specialists - Search you will be able to:

Understand how search marketing sits within the
wider digital marketing practice
Optimize your website for both mobile and desktop
Understand the key metrics for reporting on your
SEO performance

Set goals, research and develop audience personas
to accurately refine your campaigns
Use the techniques you have learnt to harness insights, to tweak your SEO strategy from
both a technical and content perspective to improve your overall search ranking
Manage the commercial viability of your campaign,
be able to bid effectively and understand the
rationale behind your bid choices to create strategic
campaigns that convert using multiple ad formats
and devices
Develop a strong creative strategy to effectively
target a variety of buyer personas
Understand how to effectively advertise on
Facebook, Twitter and LinkedIn
Successfully develop and remarket across the Google
Display Network (GDN)
Connect YouTube & Google AdWords to report
on how your video content performs in your PPC
campaigns
Effectively measure campaigns to make informed
decisions that increase conversions and ROI
Plan Event Tracking reports to effectively measure
your search marketing efforts and inform strategic
decisions
Output detailed conversion reports with regard to
goals, funnel pathways, conversions and ecommerce
Conduct a situation analysis, including an
assessment of your competitors, the size of the
market and your current performance
Develop a high level, simple clear strategy for all
search marketing channels
Maintain a successful strategy by continually
incorporating new information and adapting to a changing landscape

Module Overview

Certified Digital Marketing Specialist - Search

Introduction to
Search Marketing

This introductory module will provide you with a solid foundation in the key technical concepts of search marketing. You will learn how the core elements, including SEO optimization, PPC advertising and analytics work together to drive targeted and high-converting traffic. These skills will help you understand how each discipline in search marketing interacts with, affects others and influences the wider digital marketing practice.

01

SEO Setup

The SEO Setup module introduces you to the key concepts relating to Search Engine Optimization, how search engines work and the key components of Search Engine Results Pages. You will understand how to set your business, website and SEO objectives and become aware of the free and paid tools you can use in your SEO activities.

02

SEO Content

This module will help you understand the importance of content and the technical aspects of onpage optimization. It will also help you enhance search traffic, and develop broader engagement levels across different channels. The SEO Content module will help you set goals, research and develop audience personas, conduct informed keyword research to identify topics and create strategic content campaigns that convert and exceed targets.

03

SEO Workshop

You will be introduced to the relevant laws and guidelines, including privacy and data protection laws that pertain to the different aspects of SEO. This will enable you to conduct a comprehensive SEO audit, analyze what SEO tactics work, where to optimize your strategy and use these insights to tweak your strategy.

04

Paid Search

The Paid Search module introduces you to the fundamental concepts of PPC advertising. You will learn how to set up an account, interact with the interface and understand the AdWords hierarchy. These skills will help you implement Google AdWords campaigns, become adept at keyword research, understand the rationale behind bidding and determine success through analytics.

05

Video Advertising

You will learn how to explore Pay-Per-Click video advertising and investigate the opportunities provided through display advertising networks, video hosting and mobile platforms. This module will give you the skills to create a YouTube channel, connect YouTube & Google AdWords to report along with refining, optimizing and measuring campaigns to make informed decisions that increase conversions and ROI.

06

Display Advertising

The Display Advertising module introduces you to the key performance indicators in display campaigns, including Click-Through-Rate (CTR), Conversion Rate, Average Cost-Per-Click (CPC) and Quality Score. You will understand how to develop a strong creative strategy to target a variety of personas, understand how to effectively advertise on social networks and create Gmail and engagement ads for maximum reach.

07

Analytics Setup

This module enables you to understand how to measure, monitor and optimize your digital marketing campaigns for success. You will learn how to implement Google Analytics code to track visitors and inform buyer research, create accounts and measurable goals for your campaign and use Event Tracking code to track user interactions and measure search marketing efforts.

08

Applied Analytics

Taking your analytics knowledge to the next level, this module will help you develop an understanding of the more technical aspects of analysis. This knowledge will enable you to analyze different AdWords campaigns, understand conversion analysis and apply campaign attribution and tagging and output detailed conversion reports.

09

Strategy & Planning

The Strategy & Planning module will teach you how to devise an all-encompassing strategy using the PROPEL model. Made up of three distinct parts, you will learn how planning, researching, setting objectives, preparation, execution and learning are the key components of a successful social strategy and ROI.