Certified Digital Marketing
Specialist - Search
Ideal for professionals who wish to understand key search marketing campaign metrics, analysis and optimization, this certification will help you increase conversions and generate insightful reports. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is informed by experts and offers the opportunity to gain a globally recognized professional certification. Covered within this certification are specialized modules including SEO setup, SEO content, paid search, video advertising, analytics and much more.
Online / Class
Certification Exam 3HR
Certified Digital Marketing Specialist - Search
Transform your career by learning how to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques.
This specialised SEO course is a professional diploma delivered by some of the industry’s leading search marketing experts. Detailed and structured modules teach you the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Certified Digital Marketing Specialist – Search carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers. The certification will provide you with a high-quality, transferable qualification that is developed and validated by the digital industry, and recognised and respected worldwide. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
The cost includes all course materials and the examination fee (first attempt only).
Why should I earn this certification?
As an in-demand digital marketing discipline, this certification will provide you with the latest techniques and tools to improve your search marketing and lead generation efforts. Through dynamic lectures and case studies, you will possess the expertise to create, manage and implement advanced search marketing strategies using AdWords, PPC, display and remarketing techniques.
What will I achieve?
Upon successful completion of a computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you stand out from the crowd as a search-marketing specialist.
Certified professionals will gain the knowledge and skills needed to plan and implement search-marketing campaigns for companies of any size. An internationally recognized certified professional badge will also be available for you to promote on your LinkedIn profile.
This course has no prerequisites and however it is categorised as Specialised Level course by the Digital Marketing Institute. Although anyone can take this course it is recommended that you have some exposure to the core principles of digital marketing.
Depending on the method you choose to take this course the fees will differ. Find your preferred method and cost on the Product Page or select the “BOOK COURSE” button.
On becoming a Certified Digital Marketing Specialists - Search you will be able to:
- Understand how search marketing sits within the
wider digital marketing practice
- Optimize your website for both mobile and desktop
- Understand the key metrics for reporting on your
- Set goals, research and develop audience personas
to accurately refine your campaigns
- Use the techniques you have learnt to harness insights, to tweak your SEO strategy from
both a technical and content perspective to improve your overall search ranking
- Manage the commercial viability of your campaign,
be able to bid effectively and understand the
rationale behind your bid choices to create strategic
campaigns that convert using multiple ad formats
- Develop a strong creative strategy to effectively
target a variety of buyer personas
- Understand how to effectively advertise on
Facebook, Twitter and LinkedIn
- Successfully develop and remarket across the Google
Display Network (GDN)
- Connect YouTube & Google AdWords to report
on how your video content performs in your PPC
- Effectively measure campaigns to make informed
decisions that increase conversions and ROI
- Plan Event Tracking reports to effectively measure
your search marketing efforts and inform strategic
- Output detailed conversion reports with regard to
goals, funnel pathways, conversions and ecommerce
- Conduct a situation analysis, including an
assessment of your competitors, the size of the
market and your current performance
- Develop a high level, simple clear strategy for all
search marketing channels
- Maintain a successful strategy by continually
incorporating new information and adapting to a changing landscape