Certified Digital Marketing
Specialist - Strategy & Planning
A specialist certification, this program is aimed at anyone involved in planning a digital strategy, or likely to be involved in this area in the future. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry aligned and offers the opportunity to earn a globally recognized professional certification. Covered within this certification are social and customer service, big data and analytics, budget and resourcing, digital leadership and much more.
Online / Class
Certification Exam 3HR
Certified Digital Marketing Specialist - Strategy & Planning
Consolidate the essential skills needed to manage a digital marketing strategy for your organization, with the Professional Diploma in Digital Strategy & Planning.
This course introduces you to digital communications, social customer service and helps you to develop a measured and well-considered strategy and coherent plan for your organisation, that will stand up to the rigor and scrutiny of board-level decision making.
The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Certified Digital Marketing Specialist – Strategy & Planning carries the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers. The certification will provide you with a high-quality, transferable qualification that is developed and validated by the digital industry, and recognised and respected worldwide. This allows you to take your Digital Marketing Institute qualification with you, no matter where your exciting career may take you.
The cost includes all course materials and the examination fee (first attempt only).
Why should I earn this certification?
Planning and strategy are key to any digital marketing campaign. Earning this certification will introduce you to digital communications, and help you develop a measured and well-considered strategy and coherent plan for an organisation.
Through dynamic lectures and case studies, you will gain a solid understanding of the theory and practical application of digital strategy, allowing you to implement a powerful marketing mix that sustains customer engagement and increases sales. This specialist certification will enable you to consolidate the essential skills needed to create well-measured digital strategies that convert.
What will I achieve?
Upon successful completion of a 3-hour computer-based examination, you will be awarded an invaluable and career changing specialist certification. This will help you to stand out from the crowd as a strategy and planning specialist and will help boost and advance your career.
Certified professionals will gain the knowledge and skills needed to plan and strategise digital campaigns that engage customers and increase sales for companies of any size. An internationally recognized certified professional badge will also be available for you to promote on your LinkedIn profile.
This course has no prerequisites and however it is categorised as Specialised Level course by the Digital Marketing Institute. Although anyone can take this course it is recommended that you have some exposure to the core principles of digital marketing.
Depending on the method you choose to take this course the fees will differ. Find your preferred method and cost on the Product Page or select the “BOOK COURSE” button.
On becoming a Certified Digital Marketing Specialist - Strategy & Planning you will be able to:
- Clearly differentiate between the different types of
digital strategy and learn how to maintain it in the
- Identify and define your unique business value
- Recognise traditional marketing and communication
models and challenges
- Research, analyse and map your communications
and business plan objectives
- Clear understanding of digital channels, the
advantages and disadvantages to each, and their
suitability to your digital marketing efforts
- Understand the tools and timelines involved in a
digital campaign and PR activities
- Differentiate between digital channels and their
suitability for achieving specific communication goals
- Create, implement and measure influential email
marketing campaigns that capture attention and
- Identify and utilise various mobile marketing tactics
for campaign success
- Identify challenges and tactical approaches required
for social crisis management
- Develop social networks and understand how to
sustain customer engagement within your online presence
- Strategise, build, measure and scale an enterprise level
social customer service operation
- Recognise the importance of budgeting and the
factors to consider when setting a budget
- Identify the key areas to keep in mind when creating
a digital marketing budget including personnel,
technology, training and processes
- Explore the new roles that now exist following the
growth of digital media and learn how to budget for
- Describe the elements and practices that make
up an efficient analytics approach and the main
considerations when constructing a formal analytics program for your business
- Identify the key concepts of big data, automated
data-driven decision-making and AI
- Plan data-driven strategies to develop new insights
about your customers, processes and their behaviors
- Bridge the gap between marketing and sales and
empower your colleagues to leverage their networks
and build relationships that accelerate your business
- Act as a social leader, building and maintaining
awareness of your digital strategy and implementing
effective communication strategies to keep
employees motivated and accountable for their
individual digital strategies
- Carry out a situation analysis of competitor activities, current activities and internal capabilities
- Identify the structure of a digital marketing strategy
and the documentation required
- Analyse and measure your success against clearly
defined KPIs and optimize your digital strategy for