Digital Marketing Institute
About the Digital Marketing Institute
A digital specialist, The Digital Marketing Institute offers the most widely taught set of certification standards in digital marketing and selling for learners, educators and industry. With over 18,000 graduates across 100 countries worldwide, the Digital Marketing Institute have trained more professionals to a single education standard than any other certification body.
All Digital Marketing Institute certifications are reviewed and validated by the esteemed Industry Advisory Council (IAC), comprised of the world’s largest and most influential brands. The Council works to set the skills agenda and address the global digital skills shortage. By providing expert review and recommendations on a regular basis, the IAC ensures that each certification is designed and refreshed to equip professionals with the latest and most in-demand digital skills needed to thrive in today’s digitally driven economy.
Armed with a Digital Marketing Institute certification, graduates gain the digital knowledge and skills to drive success in their career and organization.
Choose Your Own Path: Switch To a Career in Digital Marketing
Providing you with best professional education programmes to support every stage of your marketing career.
Study Online
Flexible online study options allow you to learn at a time, place and pace that suits you. Connect and engage with other students, share ideas, ask questions and get feedback.
Globally recognised
With over 20,000 graduates worldwide, we have trained more professionals to a higher digital education standard than any other certification body.
Industry validated
The world’s leading digital brands and agencies review and approve your syllabus ensuring that it is cutting-edge, relevant and technically accurate.
Digital Marketing Institute Courses
Certified Digital Marketing Professional
This course is our cornerstone certification and can provide you with an introduction to key digital marketing specialisms, from mobile marketing and social media marketing to Email marketing, PPC marketing and SEO.
Certified Digital & Social Sales Professional
As traditional selling methods are no longer enough to sustain success, digital tools and techniques have become an essential component of any modern sales professional’s arsenal.
To adapt to this change in the sales environment along with progressing an individual’s current and future careers, the Digital Marketing Institute has designed a professional digital and social selling certification that can make a difference.
Certified Digital Marketing Specialist – Social
This certification is ideal for social media specialists, enthusiasts, executives or anyone wanting to enhance their knowledge in this area. It is designed to help you engage effectively with social media in an overall digital marketing domain. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry aligned and offers the opportunity to earn a globally recognized professional certification. Covered within this certification are content creation, content outreach, Facebook, LinkedIn, Twitter, social media, marketing automation and much more.
Certified Digital Marketing Specialist – Search
Ideal for professionals who wish to understand key search marketing campaign metrics, analysis and optimization, this certification will help you increase conversions and generate insightful reports. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is informed by experts and offers the opportunity to gain a globally recognized professional certification. Covered within this certification are specialized modules including SEO setup, SEO content, paid search, video advertising, analytics and much more.
Certified Digital Marketing Specialist – Strategy & Planning
A specialist certification, this program is aimed at anyone involved in planning a digital strategy, or likely to be involved in this area in the future. Validated by the Digital Marketing Institute’s Industry Advisory Council, the learning content is industry aligned and offers the opportunity to earn a globally recognized professional certification. Covered within this certification are social and customer service, big data and analytics, budget and resourcing, digital leadership and much more.
Got Questions?
Do I need to have a digital marketing background?
Anyone can apply for the digital marketing courses.
A background in a related discipline is not required; the aim of the digital marketing courses is to enable you to learn everything you need to know at a foundation or specialist level, so you can kick start your digital career or take your digital career to the next level! You could be a business owner, a traditional or digital marketing professional, a sales professional, anyone responsible for your business’s social media presence, a recent graduate, or simply looking to change your career.
The only prerequisite is that you have an interest in digital marketing and want to progress your career.
I am not very IT savvy. Are the courses technical?
No, in the sense that they are not programming courses, and you will not have to learn any coding. The courses focuses on the commercial aspect of online marketing; digital selling; social media; search; and digital strategy and planning; and the associated technologies used to support these disciplines.
How long are the digital marketing training courses?
The digital marketing training courses consist of approximately 30-hours of digital marketing content.
The digital marketing training courses are delivered online, blended or instructor-led. If online you can access your digital marketing course content wherever and whenever you want.
Where will my qualification be recognised?
The Digital Marketing Institute is the global certification body for Digital Marketing education. Exclusively designed by practising Digital Marketing professionals, the Digital Marketing courses carry the coveted Digital Marketing Institute accreditation and associated brand recognition, which is highly sought after by employers.
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