Trends & Insights
Many charities consider social media to be an important channel to deliver on their communications and fundraising goals. Some use social media to deliver services. However, few incorporate social media as a core strategy to capitalise on its interactive opportunity to engage with new communities – at least not yet.
Digital acumen is essential for business leaders in today’s hyper-competitive, technology- enabled world. But most companies lack the knowledge and skills needed to succeed in the digital aspects of their business, according to a new survey of 436 business leaders by Harvard Business Review.
The Digital Trends report, published by Econsultancy in partnership with Adobe, is based on the largest global survey of its kind, with almost 13,000 marketers and digital professionals taking part. Before outlining the key trends of 2018, it is instructive to see how the perspective on last year’s biggest digital opportunities has changed with the benefits of hindsight.
Digital acumen is essential for business leaders in today’s hyper-competitive, technology enabled world. But most companies lack the knowledge and skills needed to succeed in the digital aspects of their business, according to a new survey of 436 business leaders by Harvard Business Review Analytic Services.
Recent Trends & Insights >
The “first wave” of digital education—almost 10 years in the making—focused on creating, sharing, and accessing instructional content in digital forms, including online courses, digital libraries, games, and apps. Digitizing educational content, bringing devices to school, and one-off stand-alone learning apps were basic steps in the drive toward bringing technology into classrooms.
Regardless of role or industry, the demands for professionals with digital skills continues to grow. Despite this, many individuals are struggling to keep up with digital innovations. The solution? Earn a globally recognised certification that is aligned with the needs of the industry.
We partnered with the award-winning job advertising site OnlyMarketingJobs.com to show the most popular roles in digital. Over a quarter of all marketing jobs reference digital in the job title. Here are the number of roles with these keywords in the job title.
Marin Software commissioned independent market research company Census wide to survey 200 UK digital marketing managers in October 2015. The respondents all work in companies with an annual turnover of at least £20 million.
Digital skills are essential to the growth of the tech sector, and by extension the growth of London. There are more people working in the technology and information sector in London and the surrounding regions than in all of California. The sector is an economic engine for London, and to fuel its continued growth Londoners, beginning with primary school students, must be equipped with the digital skills needed to be a part of this success.
As the digital economy continues to experience huge global growth, digital transformation is wielding an inescapable influence on every organization across every industry. According to Accenture, the intensified use of digital technologies could add a colossal $1.36 trillion to total global economic output by 2020.
In today’s digital landscape professional certification is the key to a long and fruitful career. It provides professionals with the industry-aligned skills and knowledge needed to succeed in an increasingly competitive job market.
Social Selling continues to be one of the rising stars of the sales industry as large and small businesses continue to incorporate it into their existing processes. But what results are they seeing? How do they go about implementing social tactics? What challenges do they face?
In today’s digital landscape professional certification is a way for organizations to hone and boost the digital capabilities of their workforce. It provides employees – current and future - with the industry-aligned skills and knowledge needed to drive business success. Representing 22.5% of the world economy - digital technologies have an undeniable impact on commerce and society. As a huge driver of the global economy, a professional certification is crucial to thrive in a digital world.
Nearly two-thirds (63 percent) of employers reported that they are concerned about the growing skills gap in the U.S. A new analysis of college degree completions vs. job demand from CareerBuilder and Emsi shows that the next generation of workers won’t be able to fill the void. According to a national Harris Poll survey of more than 2,300 employers, commissioned by CareerBuilder, half (49 percent) of employers have experienced a negative impact on their business due to extended job vacancies with 25 percent reporting a loss in revenue and 43 percent pointing to lower productivity.
Digital technology companies* are pivotal to the UK economy. The diverse digital industries that make up our nationwide technological DNA have grown over the past five years, despite a challenging economic climate. They are disrupting traditional industries, forging new innovative sectors and creating new ways of doing business. These developments are now in inextricably bound to our national economic story and global competitiveness, interwoven so closely that we can no longer view sectors and industries in strict isolation.
Putting Social to Work for Your Business: A Guide to Organizational Models for Scaling Social - hootsuite|Enterprise
Governments, corporations and NGOs around the world face a serious trust deficit. Although high-profile institutions have weathered the storm of negative public opinion since the 2008 financial crisis, the 2012 Edelman Trust Barometer reveals that a tide of skepticism is sweeping through most of the world’s biggest economies. At the same time, social networks are enabling consumers to connect and collaborate on a massive scale when making decisions.
Digital tech businesses are at the heart of the UK economy and are playing an important role in driving growth. The impact of this dynamic sector is profound, predicated on a fundamental belief in innovation and doing things differently. Digital tech businesses are transforming the employment landscape, driving productivity, and reimagining traditional industries.
One of the critical resources for successfully designing and implementing a digital transformation strategy are tech-savvy organizational leaders and employees. However, with a view to the wide range of innovative digital technologies that may constitute the technological basis for a company’s transformation, understanding what skill set is needed for successful digital transformation is critical for organizations.
When it comes to job availability and security, the future looks bright for inbound marketers. The Bureau of Labor Statistics (BLS) projects that employment for marketing managers will grow by 13% between 2012 and 2022. Job security for marketing managers also looks positive according to the BLS, which cites that marketing employees are less likely to be laid off since marketing drives revenue for most businesses.
In this article, we dive deep in the topic of Digital Transformation and explore this topic within four parts: 1) What is Digital Transformation, 2) Development Process, Catalysts and Inhibitors of Digital Transformation, 3) How is Digital Transformation taking place, and 4) Examples of Digital Transformation.